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Source Types
Book
Title
Measuring marketing : 110+key metrics every marketer needs
Author
Davis, John A.
Published
Singapore : John Wiley & Sons, 2013.
Call Number
658.8 Da262M 2013
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
MARKETING METRICS : 50+ METRICS EVERY EXECUTIVE SHOULD MASTER
Author
Farris, Paul W., Author.
Published
Upper Saddle River, N.J. : Wharton School Publishing, 2006.
Call Number
658.83 Fa246M 2006
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
Marketing -- Mathematical models
Subject
Marketing -- Mathematical models
Author
Bendle, Neil T., Author (1)
Davis, John A. (1)
Farris, Paul W., Author (1)
Pfeifer, Phillip E., Author (1)
Reibstein, David J., Author (1)
Subject
Marketing -- Mathematical models (2)
Marketing -- Evaluation (1)
Marketing -- Research (1)
Marketing research (1)
Publish year
2013 (1)
2006 (1)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)